Makarov Marketing

Marketing for building materials with payment for results

We start with a free analysis of your funnel - 45 minutes. In 2 months we put everything in order. Next, we take a percentage of the additional revenue, which we record in the CRM.

Building materials production

Cooperation model

We work with a transparent model: diagnostics first, then 2 months of system setup, and after that — payment for measurable results.

Stage 01

45 minutes

Free funnel analysis

We call each other for 45 minutes, fix bottlenecks and outcome criteria.

Stage 02

2 months

We put things in order in 2 months

We reassemble channels, analytics and the connection between marketing and sales according to the roadmap.

Stage 03

after 2 months

Then we work for %

After the stabilization phase, we take % only of additional revenue from CRM.

The percentage amount and the method for calculating additional revenue are fixed in the contract before the start.

Who do we work with?

Manufacturers

Plants and factories of building materials: facade panels, tiles, concrete, dry mixes.

Distributors

Wholesale companies, trading houses, regional dealers.

Importers

Supply of materials from Europe, China, Turkey.

Suppliers to sites

Supply of construction sites, work with developers, tenders.

Sound familiar?

Marketing from 2008

The site has not been updated for years, advertising is “by eye”, the results are foggy.

CRM is a dump

Managers do not enter data, leads are lost, statuses are not maintained.

It's not clear what works

You pour money into advertising, but you don’t know which channel actually brings in sales.

Marketing and Sales Gap

Marketing gives leads, sales says “garbage”, but there are no numbers.

Reports once a month - and still a fog

Excel spreadsheets that no one understands or uses.

Marketing pain points in building materials

Facade materials

Ceramic Group

Implementation of CRM, end-to-end analytics, 40 quizzes

View case →

Paving slabs

Onyx

Entering the Moscow market, CPL 757 ₽

View case →

Ventilated facades

Zemtsov Group

Bringing a B2B brand to the market, CPL RUB 18,761

View case →

Tools we use to grow additional revenue

All services →

Marketing strategy

Audit, segmentation, CJM, positioning, channels, KPI, roadmap.

Details →

Contextual advertising

Yandex.Direct: campaign structure, semantics, ads, landing pages, CPL optimization.

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Targeted advertising

VK, Telegram: segments, creatives, audience tests, warm-up and lead forms.

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SEO and content

Semantics, structure, articles, cases, technical SEO and organic growth.

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Websites and landing pages

Design, prototypes, UX, texts, design and launch of pages for applications.

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Analytics

End-to-end analytics, dashboards, reports and understanding of channel efficiency.

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CRM consulting

Funnel, statuses, fields, integrations, quality control and managerial discipline.

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AI boost

AI call analysis, lead marking, creative generation and reporting acceleration.

Details →
Oleg Makarov, Founder of Makarov Marketing

Founder

Oleg Makarov

Founder of Makarov Marketing

10+ years in marketing. I specialize in the building materials niche.

  • Marketing strategy and segmentation
  • Setting up CRM and end-to-end analytics
  • Castdev and research
  • Working with a long deal cycle

Book a free funnel audit

45-minute call: we review your current channels and lock the first 2-month improvement plan.

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