SEO and content
SEO promotion and content marketing for manufacturers and distributors of building materials: semantics, site structure, expert articles, technical SEO and organic traffic growth.
At the same time, requests such as “facade panels for multi-storey buildings”, “paving slabs from the manufacturer price”, “dry mixes for external work” - have a stable demand.…
Implementation stages
4
The number of steps in the implementation work plan.
Blocks included
8
How many specific works and artifacts are included in the service?
Model phases
3
Analysis, 2 months of putting things in order and transition to payment for results.
Focus
SEO and content
Applied specialization for the tasks of manufacturers and distributors.
Service essence
CoreSEO and content is a long-term channel that brings in applications without paying for each click. In the building materials niche, websites in 80% of cases are a catalog presentation, and not a lead generation machine. There is no segmentation for different target audiences, there is no content strategy, the articles are outdated, and technical SEO is “how it turned out.”
At the same time, requests such as “facade panels for multi-storey buildings”, “paving slabs from the manufacturer price”, “dry mixes for external work” - have a stable demand. Whoever ranks at the top receives applications for free. A systematic approach to SEO and content turns a website from a business card into a constant source of targeted traffic.
Key focus
Context
SEO and content is a long-term channel that brings in applications without paying for each click. In the building materials niche, websites in 80% of cases are a catalog…
Key focus
Approach
At the same time, requests such as “facade panels for multi-storey buildings”, “paving slabs from the manufacturer price”, “dry mixes for external work” - have a stable…
Risk map
Typical problems
The site does not generate requests
there is a product catalog, but there are no conversion elements, no content for search queries
There is no content strategy
articles are written chaotically or not written at all. No content tied to the funnel
Technical SEO launched
slow loading, no mobile version, duplicate pages, broken links
Lack of segmentation on the site
the developer, contractor and private owner see the same page
What is included
DeliverablesHow we work
Roadmap01 · Audit and semantics
2–3 weeksFull SEO site audit
- Full SEO site audit
- Collection and clustering of the semantic core
- Analysis of competitors in organic search results
02 · Strategy and structure
1–2 weeksRefinement of the site structure for semantics
- Refinement of the site structure for semantics
- Content plan for 3–6 months
- Prioritization: which pages and articles will give the maximum effect
03 · Implementation
monthlyContent writing and publishing (2–4 articles/month)
- Content writing and publishing (2–4 articles/month)
- Technical optimization
- Working with a link profile
04 · Analytics and adjustments
by agreementMonthly report on positions and traffic
- Monthly report on positions and traffic
- Adjusting the strategy based on results
- Scaling operating areas
Result
OutcomeResult 1
Measurable impact
Increase in organic traffic for targeted queries
Result 2
Measurable impact
The site as a constant source of applications without pay per click
Expert status in a niche
Measurable impact
cases, guides and reviews increase brand credibility
- Increase in organic traffic for targeted queries
- The site as a constant source of applications without pay per click
- Expert status in a niche - cases, guides and reviews increase brand credibility
- Reduce dependence on paid advertising in the long term
- Segmented content for different types of clients (developers, contractors, architects, private owners)
Why us
PillarsWe know the needs of the niche
we understand what buyers, architects and contractors are looking for in building materials, what terms and formulations they use
we understand what buyers, architects and contractors are looking for in building materials, what terms and formulations they use
Content for the funnel
not just “articles for SEO”, but materials that lead to an application: from information requests to commercial ones
not just “articles for SEO”, but materials that lead to an application: from information requests to commercial ones
AI enhancement
accelerated semantic clustering, competitive content analysis, article structure generation
accelerated semantic clustering, competitive content analysis, article structure generation
Connection with other channels
SEO content enhances context (Quality Score), social networks (reposts) and email marketing
SEO content enhances context (Quality Score), social networks (reposts) and email marketing
Cooperation model
ModelFree funnel analysis
45 minutesWe call each other for 45 minutes, fix bottlenecks and outcome criteria.
We put things in order in 2 months
2 monthsWe reassemble channels, analytics and the connection between marketing and sales according to the roadmap.
Then we work for %
after 2 monthsAfter the stabilization phase, we take % only of additional revenue from CRM.
Sign up for a free funnel analysis
Start with a free analysis of the funnel for 45 minutes: we will fix the baseline, agree on a plan for 2 months and the rules for calculating additional revenue from CRM.
Sign up for a free analysisBook a free funnel audit
45-minute call: we review your current channels and lock the first 2-month improvement plan.
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