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Construction marketing blog
Practical breakdowns on strategy, advertising, CRM, analytics, and sales growth for manufacturers, distributors, and suppliers of construction materials.
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Construction marketing
End-to-end analytics for construction businesses: from first click to site delivery
Five layers of analytics, three working stacks, and the mistakes that turn reports into noise.
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Construction marketing
Sales funnel in a construction company: 7 stages and where 80% of requests are lost
A construction funnel map, the main request leaks, and the minimum CRM setup needed to stop losing revenue.
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Construction marketing
Is a CPL of 18,761 rubles normal? How to calculate lead cost in B2B construction
Why CPL means little on its own, and how to translate lead cost into margin, ROMI, and channel payback.
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Construction marketing
Pay-for-result marketing for construction: how to calculate additional revenue honestly in CRM
How to build a performance model without disputes: baseline, sources, CRM attribution, payout rules, and exit terms.
8 min readRead article →
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