Analytics
End-to-end analytics, dashboards, reports and understanding of channel efficiency for manufacturers and distributors of building materials - from click to transaction.
End-to-end analytics connects all stages of the funnel: from an advertisement to a closed deal in CRM. This allows you to see the real ROI of each channel, find points of loss and…
Implementation stages
4
The number of steps in the implementation work plan.
Blocks included
8
How many specific works and artifacts are included in the service?
Model phases
3
Analysis, 2 months of putting things in order and transition to payment for results.
Focus
Analytics
Applied specialization for the tasks of manufacturers and distributors.
Service essence
CoreAnalytics is about transparency. In the building materials niche, there is a typical situation: management receives numbers once a month, but does not understand what is really happening. Marketing reports on clicks and applications, sales – on the shipment plan. There is no connection “channel → order → deal → profit”. Each department maintains its own Excel, there is no “single source of truth.”
End-to-end analytics connects all stages of the funnel: from an advertisement to a closed deal in CRM. This allows you to see the real ROI of each channel, find points of loss and make decisions based on data, not opinions.
Key focus
Context
Analytics is about transparency. In the building materials niche, there is a typical situation: management receives numbers once a month, but does not understand what is…
Key focus
Approach
End-to-end analytics connects all stages of the funnel: from an advertisement to a closed deal in CRM. This allows you to see the real ROI of each channel, find points of…
Risk map
Typical problems
Unclear marketing ROI
spent 1–3 million a year, “there were some leads,” but there was no connection between “budget → profit”
Scattered data
CRM, advertising accounts, 1C, Excel — everything is in different places, there is no single picture
Conflict marketing vs sales
marketing says “here are the leads”, sales responds “the leads are bad.” Without numbers, the debate is at the level of opinions
Manual reports
someone collects data in Excel once a month, by the time of the report the situation has already changed
What is included
DeliverablesHow we work
Roadmap01 · Audit
1 weekInventory: what data is there, where is it stored, what is being tracked
- Inventory: what data is there, where is it stored, what is being tracked
- Identifying gaps and priorities
02 · : Setup
2–3 weeksConnecting analytics systems
- Connecting analytics systems
- Setting up goals, call tracking, connection with CRM
- Creating dashboards
03 · : Calibration
2–4 weeksFirst data collection
- First data collection
- Verifying tracking accuracy
- Setting up reports
04 · Regular analytics
by agreementWeekly monitoring of key metrics
- Weekly monitoring of key metrics
- Monthly reports with findings
- Recommendations for budget redistribution and optimization
Result
OutcomeSingle source of truth
Measurable impact
all marketing and sales data in one place
Transparent funnel
Measurable impact
conversions by stage, cost of application and transaction for each channel
Dashboards for management
Measurable impact
key metrics in real time, without waiting for a monthly report
- Single source of truth - all marketing and sales data in one place
- Transparent funnel - conversions by stage, cost of application and transaction for each channel
- Dashboards for management - key metrics in real time, without waiting for a monthly report
- Loss map - you can see where and how much is lost, and what to do about it
- Basis for decisions - management is based on numbers, not feelings
- Revenue growth without budget growth - due to redistribution from ineffective channels to effective ones
Why us
PillarsWe know the funnel of building materials
a long cycle, multiple touches, a dealer network, transfer of applications between departments — we take into account all the features
a long cycle, multiple touches, a dealer network, transfer of applications between departments — we take into account all the features
Expertise 02
The marketing + sales combination is not just “advertising analytics”, but a complete picture from click to profit, including the work of the sales department and dealers
The marketing + sales combination is not just “advertising analytics”, but a complete picture from click to profit, including the work of the sales department and dealers
AI enhancement
clustering of clients by profitability, NLP analysis of applications and correspondence, modeling of “what if” scenarios
clustering of clients by profitability, NLP analysis of applications and correspondence, modeling of “what if” scenarios
Clear reports
the owner receives “what to do”, not tables with numbers
the owner receives “what to do”, not tables with numbers
Cooperation model
ModelFree funnel analysis
45 minutesWe call each other for 45 minutes, fix bottlenecks and outcome criteria.
We put things in order in 2 months
2 monthsWe reassemble channels, analytics and the connection between marketing and sales according to the roadmap.
Then we work for %
after 2 monthsAfter the stabilization phase, we take % only of additional revenue from CRM.
Sign up for a free funnel analysis
Start with a free analysis of the funnel for 45 minutes: we will fix the baseline, agree on a plan for 2 months and the rules for calculating additional revenue from CRM.
Sign up for a free analysisBook a free funnel audit
45-minute call: we review your current channels and lock the first 2-month improvement plan.
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