Makarov Marketing

Services

These are tools inside our pay-for-results model: free audit first, then 2 months of system setup, and after that — work for a percentage of additional revenue.

Marketing strategy

Comprehensive analysis and development of marketing strategy. This is the foundation on which all other work is built.

A marketing strategy is a practical action plan answering three core questions: who we sell to, what promise we make, and which channels generate demand. The output is a clear map of segments, positioning, offer, channels, KPI, and 90-day priorities.

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Audit
Study
Segmentation
CJM
Positioning
Channels
KPI
Roadmap

Contextual advertising

Yandex.Direct: campaign structure, semantics, ads, landing pages, CPL optimization.

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Targeted advertising

VK, Telegram: segments, creatives, audience tests, warm-up and lead forms.

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SEO and content

Semantics, structure, articles, cases, technical SEO and organic growth.

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Websites and landing pages

Design, prototypes, UX, texts, design and launch of pages for applications.

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Analytics

End-to-end analytics, dashboards, reports and understanding of channel efficiency.

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CRM consulting

Funnel, statuses, fields, integrations, quality control and managerial discipline.

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AI boost

AI call analysis, lead marking, creative generation and reporting acceleration.

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Cooperation model

Model
01

Stage 1. Free analysis

We analyze your funnel in 45 minutes and fix the points that affect revenue.

02

Stage 2. Order in 2 months

We are putting together a system: channels, CRM, analytics and the work process of the sales department.

03

Stage 3. Payment for results

After stabilization, we work for a % of additional revenue confirmed in CRM.

How we calculate additional revenue

Rules
01

Fixing the baseline

Before the start, we fix the initial indicators: revenue, conversions and funnel stages.

02

We only count extras. revenue

The percentage is calculated from the increase, which is confirmed in CRM and agreed attribution.

03

Methodology in the contract

The percentage amount and the method for calculating additional revenue are fixed in the contract before the start.

Process

Stages
01

Stage 01

Free analysis

45 minutes: goals, bottlenecks, current funnel economics.

02

Stage 02

Diagnosis and priorities

First week: we fix what is hindering growth and where revenue is being lost.

03

Stage 03

System assembly

Weeks 2-4: channels, CRM processes, end-to-end analytics, KPI.

04

Stage 04

Optimization and control

Weeks 5-8: we remove drawdowns, strengthen working connections, stabilize the result.

05

Stage 05

Go to model %

After 2 months, we fix the methodology for calculating additional revenue.

06

Stage 06

Scaling

We grow volume through tools that provide measurable growth in CRM.

Book a free funnel audit

45-minute call: we review your current channels and lock the first 2-month improvement plan.

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