Websites and landing pages
Design, prototyping, UX, texts, design and launch of websites and landing pages for manufacturers and distributors of building materials - pages that convert traffic into applications.
We create websites and landing pages that work like an application generation machine: with clear positioning, segmentation for different types of clients, conversion elements and…
Implementation stages
4
The number of steps in the implementation work plan.
Blocks included
8
How many specific works and artifacts are included in the service?
Model phases
3
Analysis, 2 months of putting things in order and transition to payment for results.
Focus
Websites and landing pages
Applied specialization for the tasks of manufacturers and distributors.
Service essence
CoreThe website is the entry point for most applications. In the building materials niche, 80% of sites are a 2008-level catalog presentation: no USP, no segmentation for different target audiences, non-transparent analytics on applications. Such a site does not convert traffic into applications, even if the advertising is configured correctly.
We create websites and landing pages that work like an application generation machine: with clear positioning, segmentation for different types of clients, conversion elements and analytics. Each page is designed with the understanding that the developer, contractor and private owner make decisions differently.
Key focus
Context
The website is the entry point for most applications. In the building materials niche, 80% of sites are a 2008-level catalog presentation: no USP, no segmentation for…
Key focus
Approach
We create websites and landing pages that work like an application generation machine: with clear positioning, segmentation for different types of clients, conversion…
Risk map
Typical problems
The site does not generate requests
visitors come, look at the catalog and leave. No forms, no CTA, no reason to leave a contact
There is no segmentation
the developer, contractor, architect and private owner see the same page with the same text
Outdated design and UX
the mobile version works poorly, pages load slowly, navigation is confusing
The site is disconnected from marketing
no analytics, no connection with CRM, it’s unclear where applications come from
What is included
DeliverablesHow we work
Roadmap01 · Analytics and design
1–2 weeksAnalysis of the current website, competitors and target audience
- Analysis of the current website, competitors and target audience
- Defining goals: what actions should the visitor perform?
- Key Page Structure and Prototypes
02 · Content and design
2–3 weeksTexts for each page with USP and CTA
- Texts for each page with USP and CTA
- Design layouts
- Coordination with the client's team
03 · Development and launch
2–3 weeksAdaptive layout
- Adaptive layout
- Setting up forms, analytics, integrations
- Testing and launch
04 · Optimization
after launchUser behavior analysis (heat maps, web viewer)
- User behavior analysis (heat maps, web viewer)
- A/B tests of key elements
- Improvement based on results
Result
OutcomeResult 1
Measurable impact
A site that converts traffic into applications, rather than just showing a catalog
Result 2
Measurable impact
Landing pages for each advertising direction
Result 3
Measurable impact
Segmentation: different pages and messages for different types of clients
- A site that converts traffic into applications, rather than just showing a catalog
- Landing pages for each advertising direction
- Segmentation: different pages and messages for different types of clients
- Connection with analytics and CRM - you can see where applications come from and how they are converted
- Modern design and mobile adaptation - the site works on any device
Why us
PillarsWe design for a niche
we know what is important for a developer, contractor and architect when choosing a supplier of building materials
we know what is important for a developer, contractor and architect when choosing a supplier of building materials
Focus on conversion, not beauty
every element of the page works for the application: the right CTAs, forms, social proof
every element of the page works for the application: the right CTAs, forms, social proof
Connection with marketing
the site is designed as part of a funnel: for context, target, SEO and content
the site is designed as part of a funnel: for context, target, SEO and content
AI enhancement
fast generation of text and headline options, analysis of competitive sites
fast generation of text and headline options, analysis of competitive sites
Cooperation model
ModelFree funnel analysis
45 minutesWe call each other for 45 minutes, fix bottlenecks and outcome criteria.
We put things in order in 2 months
2 monthsWe reassemble channels, analytics and the connection between marketing and sales according to the roadmap.
Then we work for %
after 2 monthsAfter the stabilization phase, we take % only of additional revenue from CRM.
Sign up for a free funnel analysis
Start with a free analysis of the funnel for 45 minutes: we will fix the baseline, agree on a plan for 2 months and the rules for calculating additional revenue from CRM.
Sign up for a free analysisBook a free funnel audit
45-minute call: we review your current channels and lock the first 2-month improvement plan.
Or message us in Telegram if chat is more convenient for you.
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