Makarov Marketing
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AI boost

AI call analysis, lead scoring, creative generation, smart reports and competitor monitoring for manufacturers and distributors of building materials - technologies that make marketing faster and more accurate.

In the building materials niche, owners have heard about AI, but do not understand how to apply it. They are afraid to invest and not get results. At the same time, competitors who…

Implementation stages

4

The number of steps in the implementation work plan.

Blocks included

15

How many specific works and artifacts are included in the service?

Model phases

3

Analysis, 2 months of putting things in order and transition to payment for results.

Focus

AI boost

Applied specialization for the tasks of manufacturers and distributors.

Service essence

Core

AI enhancement is not a separate product, but a layer of technology that makes every service more efficient. Call analysis shows where managers are losing deals. Lead scoring helps process hot leads first. Generating creatives speeds up the launch of advertising. Smart reports turn tables into actionable recommendations.

In the building materials niche, owners have heard about AI, but do not understand how to apply it. They are afraid to invest and not get results. At the same time, competitors who start using AI earlier will gain an advantage in the speed of decision-making and the quality of data processing. We use AI as a tool for efficiency - we sell the result, not the technology.

Key focus

Context

AI enhancement is not a separate product, but a layer of technology that makes every service more efficient. Call analysis shows where managers are losing deals. Lead…

Key focus

Approach

In the building materials niche, owners have heard about AI, but do not understand how to apply it. They are afraid to invest and not get results. At the same time,…

Risk map

Typical problems

Risk Board
01

Managers are losing deals

it’s unclear why — it’s impossible to listen to all calls, and random checks do not give the full picture

02

All applications are processed equally

hot leads and “just asked” ones receive the same attention from the manager

03

Slow launch of campaigns

it takes weeks to create creatives, texts and options

04

Reports are tables

the owner receives Excel with numbers, but does not understand what to do with it

What is included

Deliverables

How we work

Roadmap

01 · Diagnostics

1 week

We determine which AI tools will give the maximum effect for a particular company

25%
  • We determine which AI tools will give the maximum effect for a particular company
  • Prioritization: we start with what will show results the fastest

02 · Setup and integration

1–2 weeks

Connecting AI tools to existing systems (CRM, call tracking, advertising accounts)

50%
  • Connecting AI tools to existing systems (CRM, call tracking, advertising accounts)
  • Calibration of models for business specifics

03 · Pilot

2–4 weeks

Test run on a limited amount of data

75%
  • Test run on a limited amount of data
  • Checking the quality of the results
  • Adjusting parameters

04 · Scaling

by agreement

Connecting all channels and data

100%
  • Connecting all channels and data
  • Automation of regular reports
  • Training the team to use the tools

Result

Outcome

Sales team transparency

Measurable impact

call analysis shows where deals are being lost, without manual listening

Fast processing of hot leads

Measurable impact

scoring sets priorities, managers work more efficiently

Accelerate campaign launches

Measurable impact

creative generation reduces the time from idea to test

  • Sales team transparency - call analysis shows where deals are being lost, without manual listening
  • Fast processing of hot leads - scoring sets priorities, managers work more efficiently
  • Accelerate campaign launches - creative generation reduces the time from idea to test
  • Clear reports for management - specific conclusions and recommendations instead of tables
  • Competitive advantage - you react faster to market changes and make decisions more accurately

Why us

Pillars

AI as a tool, not as a product

we do not sell “neural networks”, but use AI for specific tasks with measurable results

we do not sell “neural networks”, but use AI for specific tasks with measurable results

We know the context of the niche

the analysis of calls and leads in building materials is different from e-commerce or SaaS. We take into account the long cycle, B2B specifics, work with dealers

the analysis of calls and leads in building materials is different from e-commerce or SaaS. We take into account the long cycle, B2B specifics, work with dealers

Integration with marketing

AI enhancement works in conjunction with advertising, analytics and CRM, rather than in isolation

AI enhancement works in conjunction with advertising, analytics and CRM, rather than in isolation

Practical approach

start with quick results, scale as trust grows

start with quick results, scale as trust grows

Cooperation model

Model

Free funnel analysis

45 minutes

We call each other for 45 minutes, fix bottlenecks and outcome criteria.

We put things in order in 2 months

2 months

We reassemble channels, analytics and the connection between marketing and sales according to the roadmap.

Then we work for %

after 2 months

After the stabilization phase, we take % only of additional revenue from CRM.

Next step

Sign up for a free funnel analysis

Start with a free analysis of the funnel for 45 minutes: we will fix the baseline, agree on a plan for 2 months and the rules for calculating additional revenue from CRM.

Sign up for a free analysis

Book a free funnel audit

45-minute call: we review your current channels and lock the first 2-month improvement plan.

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